By emphasizing different notions and dimensions of quality, AAFN represent an extremely differentiated phenomenon (Goodman, 2003).
How to influence consumers is one major challenge for actors involved with AAFN.
In this section, we will focus on communication discourses as market devices that have an important role in shaping AAFN transactions, especially because most of the qualification techniques on these markets are based on non-material features, such as ethical and environmental characteristics on production and distribution that are not visible to consumers.
One important characteristic of communication devices in AAFN is that the arguments used by local food, fair trade and organic discourses are quite similar, and that common terms are used.
Leaders of AAFN and the Shabot Obaadjiwan First Nation occupied a site off Highway 509 near Sharbot Lake, about 60 miles north of Kingston, where Frontenac was preparing to conduct drilling tests.
She has been ordered to pay a $15,000 fine and the AAFN has been fined $10,000.