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AFLAC |
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, who a night earlier had been named the AFLAC National
Player of the Year. The 13-member club, which had just
established itself in February 1992 with contributions of $50 per month,
had made its first investments in companies that included
McDonald's, AFLAC, and Food Lion. Any thorough review of data from ANA (client-side
organization focused on communications) shows accountability is the top
issue with advertisers; most companies from P & G on down have
models that track what works and what doesn't; and creative agency
work, such as the AFLAC ad campaign, produces results. |
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