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Related to AGRIPA: Agrippa
AGRIPAAdaptive Ground-Implemented Phased Array
References in periodicals archive ?
Agripa sales and marketing director Roseanne Grant said: "Demand for London coverage has increased and this new option allows Agripa and Tesco to accommodate advertisers who want to focus on London and the M25 area.
The move is made possible with state of the art equipment, also revealed today, from Glasgow-based truck-side advertising specialist Agripa Limited, using trailers from the Tesco lorry fleet.
Tesco revenue generating manager Bill Pennell said advertisers would still be able to deal directly with the third-party agencies responsible for selling each individual media, such as JCDecaux for Tesco TV and 6 and 48-sheets, The Media Vehicle for trolleys and floor posters and Agripa for lorries.
The retailer is in discussions with fleet media agency Agripa about increasing the number of trucks from 300 to 500, the equivalent of 1,000 96-sheet posters on the side of trucks.