This data was analyzed by Santiago Solutions Group for AHAA
chair, Aldo Quevedo, principal/creative director of Richards/Lerma, said, 'Toyota has a long history of valuing the Hispanic consumer, leveraging the right insights to develop some of the most impactful digital and social engagement efforts in the automotive category - in fact, their branded advertising efforts won three U.
Soiles may be seen in several interviews on the AHAA
Network channel at www.
Creative Civilization was founded on the premise of addressing total market solutions and as the Chairman of AHAA
, I hope to see more agencies focus on the importance of the new mainstream.
's research proves that companies applying a Total Market approach with well-funded in-culture Hispanic efforts are more likely to achieve greater overall growth than those marketers integrating Hispanics into their current English efforts," said AHAA
Chair Linda Lane Gonzalez, president of viva partnership.
For more information on AHAA
and the Scottsdale Arabian Horse Show and Shopping Expo, go to www.
promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.
We're dedicated to empowering and supporting our network of hearing care professionals by providing a portfolio of strong, customer-centric solutions that add true value to end-users," said Barbara Lewis, Director of Customer Excellence and Quality Assurance for AHAA
th] anniversary, the Hispanic marketing industry has undergone significant changes and now in many cases the Hispanic consumer is at the forefront of corporate advertising strategy," said AHAA
Executive Director, Horacio Gavilan.
Idea Awards and it ignited an important conversation of the role that Hispanic creativity plays in the marketplace," said fellow juror Aldo Quevedo, chair of AHAA
, Circulo board member, and principal/creative director at Richards/Lerma.
Idea Awards last year, including a Top Five Idea award," said AHAA
Chair Aldo Quevedo, Principal/Creative Director of Richards/Lerma.
April 9, 2015 /PRNewswire-USNewswire/ -- Content that is riveting and shareable, messages that are deeply grounded in insights and consumer engagement at the touch points that matter most -- this is the curriculum for the 2015 AHAA
Annual Conference , taking place April 27-29 at the Eden Roc Miami Beach.