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AICP |
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To date, it has been awarded 34 Clio
Awards, 22 AICP awards, 8 Cannes Lion Awards and numerous other
advertising honors. The AICP survey, based on industry activity between July 1, 2002,
and June 30, 2003, showed that Southern California is where 36 percent
of all commercials are shot when international shoots are factored in. Rather than insisting producers cut
the markups to 21 percent from the industry standard 28 percent, Ford
came back last week with a revised proposal of 25 percent, according to
the AICP and local producers. |
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