AIDMA

AcronymDefinition
AIDMAAttention, Interest, Desire, Memory, Action (psychology of selling)
References in periodicals archive ?
The meaning of AIDMA is in advertising and marketing, enterprises must consciously do compelling, enable people to generate interest in the goods, and thus produce the desire to buy, at the same time to let the goods a memory in the minds of consumers, which eventually prompted this change in memory for the purchase of the line, in order to effectively achieve the purpose of marketing.
In: Wood Resources and Panel Properties: Cost Action E44-E49: Conference Proceedings, June 12-13, 2006, Valencia, Spain; AIDMA, Valencia.