AIDMAAttention, Interest, Desire, Memory, Action (psychology of selling)
References in periodicals archive ?
In: Wood Resources and Panel Properties: Cost Action E44-E49: Conference Proceedings, June 12-13, 2006, Valencia, Spain; AIDMA, Valencia.
In the survey, upon full understanding of the products and identifying major customers in the business (the strategic target), the recognition and customer draw of the competing websites, user understanding of their products, how demand is being stimulated and best practice for the sales promotion are investigated based on AIDMA Law.