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AKQA Chairman, Ajaz Ahmed, said: "We wanted to encapsulate the spirit of Johnnie Walker throughout the navigation, content and user experience, so throughout development we considered how an online experience would have evolved if John Walker himself had helped to create it.
The Academy is an intellectually diverse organization that includes over 550 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, AKQA Global Creative Director Rei Inamoto, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, The Huffington Post's Arianna Huffington, AKQA Global Creative Director Rei Inamoto and The Weinstein Company's Harvey Weinstein.
The importance of being able to connect with consumers digitally is at an all-time high, and AKQA has demonstrated they have the expertise and strategic insight needed to elevate our digital efforts to a new level," said Paul Chibe, Anheuser-Busch's vice president of U.
Commenting on the Nike Run London activity developed by AKQA, the judges said: "With a number of strong contenders for this award, one brand nevertheless, managed to really stand out.
A recognized pioneer in online marketing, AKQA uses innovative ideas and technology to deliver results for the world's leading brands including Coca-Cola, Nike, Microsoft and Visa.
AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.
COUNCIL OF JUDGES Allison Arden,* Vice President, Publisher, Advertising Age Danielle Austen,+ Managing Partner, CEO, Team Ignition Pancultural Marketing LLC Tom Bedecarre, Chairman, AKQA Ray Chelstowski, Senior Vice President, National Sales, Digital First Media Lisa Cochrane, Senior Vice President, Marketing, Allstate Insurance Company Lynne Collins, Vice President and Director-Communications, Saatchi & Saatchi Vida Cornelious, Chief Creative Officer, GlobalHue Jason Dailey, Director of Bing Evangelism, Microsoft Laura Desmond,*+ Global CEO, Starcom MediaVest Worldwide Beth-Ann Eason,*+ Senior Vice President/GM, Epicurious, Gourmet Live, Brides.
AKQA was recently named Marketing magazine's Digital Agency of the Year and OMMA's Agency of the Year.
Its clients include AKQA, Barely Political, Coca-Cola, NBC Universal and Yahoo
In 2006, AKQA launched AKQA Mobile, opened an office in Shanghai and won new global assignments from McDonald's, Johnnie Walker and Smirnoff.
com, also created by AKQA, achieved Finalist status in the Interactive Website -- Beverages category.
The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.