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This concept is designed specifically to appeal to young professionals who would rather live in a smaller, yet well designed apartment set in a vibrant, hip and social community," said Alan Dibartolomeo, chief development officer of AMFD.
The firm, which has a 22-year history of building large multifamily and mixed-use projects throughout the Southern California area, decided to develop a product specifically for this market based in part on a research project completed for AMFD by The Futures Company, a national research house.
Our target audience is an environmentally conscious and technologically savvy generation, made up of young renters who are delaying marriage and family in favor of careers," said Greg Parker, CEO of AMFD.