AMMRAirborne Multichannel Microwave Radiometer
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Specifically, AMMR conducted more than 30 in-depth interviews, 9 informal telephone focus groups, a detailed "environmental and issues development scan" that was returned by 17 members and stakeholders, and a membership satisfaction survey that was completed by nearly 1,050 members and former members.
Many of the concepts for this sidebar come from "The Guide to Member Value," a chapter in The Association and Nonprofit Marketing and Communication Guide, complete with best practices and templates available from AMMR.
AMMR can be given to a child of any age whose parents request it.