Georgia Tech (GT) is a major public university in Atlanta, Georgia and the most urban of the ten AMOD sites.
Consistent with AMOD goals, GT formed a campus-community coalition with a mission to change the alcohol environment on campus and in the Atlanta community by focusing its efforts on creating strategies to change the environment that passively permits or actively encourages high-risk drinking.
GT's major contribution to the AMOD national project has been its success with community policies and having an impact on a large urban area.
Georgia Tech, July 2004) Adapted from another AMOD project at the University of Nebraska-Lincoln, BASS was the first of its kind in Georgia.
AMOD does not explicitly endorse teaching students how to drink moderately, at the same time that the program aims to reduce excessive drinking.
In fact, Hope and Byrne themselves fall short of fully adopting harm reduction approaches, just as AMOD does, by failing to understand that a certain amount of drunkenness will inevitably occur, and that even intoxicated young people should also be protected from irreversible harmful consequences of their own actions--like accidents or alcohol poisoning.
The goals of AMOD were to 1) test the use of an environmental change model (with a focus on alcohol policy) in the college community; 2) develop sustainable campus-community policy partnerships; and 3) reduce student binge drinking and its negative effects on students and the community (Yoast and Hoover 2003).
Each university invited to receive an AMOD grant met several criteria.
It is outside the scope of this paper to describe all of the activities undertaken by the AMOD coalitions, but they did emphasize policy development and measures to improve enforcement, education of officials and administrators and the public (via the media) about the policy proposals, and extensive use of advocacy to support change.
The 10 campus-community partnerships of AMOD
go beyond traditional prevention efforts that focus on the individual drinker, recognizing that the social environment influences individual decision making.
Based in part on the findings of the original Harvard School of Public Health College Alcohol Study, The Robert Wood Johnson Foundation and the AMA agreed to collaborate on the AMOD
program, an eight year, $10 million national demonstration project.
is 10 campus-community partnerships working to reduce college binge drinking and its negative effects, using a cutting edge public health model.