George Stevenson (University of Wisconsin), Fred Kirshenmann (Iowa State University) and others suggest AOTM survival will depend on moving into this emerging "alternative" food area.
In this chart, the lower left quadrant (labeled the "Troubled Zone"), are the AOTM farms.
Rather than increasing volume of production, AOTM farmers might consider adding value to their output by moving out of commodity production and into direct marketing (quadrant one).
Unfortunately, even if AOTM farms are close enough to a "local" metropolitan market (and most are not), markets in general are not large enough to absorb their large volumes of output.
Quadrant two of figure 1, "the opportunity area," may represent the most likely option for the largest number of AOTM farms.
Helping to shift AOTM farmers to a more survivable quadrant of figure 1 may open up greater possibilities for farmers, their cooperatives and their larger communities.
The AOTM program is available to all Americans through an interactive Web site, http://www.
The AOTM Web site offers AOTM step counters, "Quick Start" guides, and personalized tools for participants to track their steps and progress.
PepsiCo will work with AOTM to develop programs that promote physical activity and encourage healthy eating among elementary and middle school students.
Many national delivery partners have pledged to further the AOTM movement through their membership organizations.
AOTM was developed from its pilot, Colorado on the Move(TM), which started in March 2002 and established that 2,000 steps per day is a physical activity increase that most Americans can embrace and that also stops weight gain.