Denver-based ASTECH InterMedia has marketing database technology and customer relationship management expertise that enables Belden clients to apply strategic insights gained from primary research for micro-level, tactical implementation.
Links Information Management can use ASTECH databases to help clients build resource allocation models.
Tom Ratkovich, president of smartFOCUS ASTECH
said: "The MAAX User Group is an ideal platform to discuss and debate not just the challenges but the sheer innovation and opportunities that lie in the future of the newsmedia industry.
ASTECH InterMedia was acquired by smartFOCUS in May 2008.
smartFOCUS ASTECH remains headquartered in Denver, with Tom Ratkovich as President of the division, reporting to Curt Bloom, President of smartFOCUS Inc.
ASTECH is the market leader in supporting the transformation of the newsmedia.
Tom Ratkovich, president of ASTECH InterMedia said, "MAAX is the de facto solution for the newspaper industry because it meets all the requirements for database management, customer segmentation and effective communication with large numbers of customers, and comes with the expertise and market experience of delivering best practice from ASTECH and our established user community in newsmedia.
Long a leading European player, smartFOCUS earlier this year bolstered its US presence by acquiring ASTECH
InterMedia, supplier of data-driven marketing solutions for the news media industry.
DENVER -- smartFOCUS, the international provider of multi-channel marketing software headquartered in the UK, has acquired ASTECH InterMedia, the leader in data-driven marketing solutions for the newsmedia industry, headquartered in Denver, USA.
consolidate its international presence in the newsmedia industry, adding over 200 ASTECH clients to the smartFOCUS European newsmedia client portfolio, positioning smartFOCUS as a leader in this key vertical market.
Some of Astechs improvements and new initiatives include requiring hearing protection for all workers throughout the production area, as a result of noise exposure monitoring.
Qualys cloud-based architecture and true platform approach makes this feasible, as underscored by AsTechs Vigilance offering.