Fox Sports Net and the ASWC are bringing legitimacy to action sports and we're stoked to be a part of it," said Hugh Jeffreys, founder and CEO of Earthboard and progenitor of all-terrain boarding, a four-wheeling, all-season crossover sport combining attributes of snowboarding, surfing and skateboarding.
The five-day ASWC will be a stadium-format event boasting a total prize purse of nearly $1 million with $20,000 first-prize awards in each event, and additional cash remuneration extending 16-deep, making it the richest competition in action sports.
5 at the MGM Grand Garden Arena in Las Vegas, the ASWC is slated for 19 hours of programming, including prime time telecasts, over Fox Sport Net's 21 regional sports channels from Aug.
The ASWC has unquestionably set the bar for all-terrain events to come," said Jeffreys.
With the ASWC, all-terrain boarding is stepping-up to a global level; riders from seven countries, including Japan and Australia, are already confirmed to compete; and the event will serve as the official finale to the All-Terrain Boarding Association (ATBA) season.
More than 30,000 spectators and a national cable television audience will watch more than 220 international athletes from 16 countries competing in 14 disciplines at the ASWC.
Earthboard, as the official all-terrain board of the ASWC, will receive for its consideration an inventory of televised commercials, accommodations for its riders, a tradeshow booth and logo identification during the ATBA-sanctioned All-Terrain Boarding Big Air Championship.