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ADI |
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As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence (ADI), an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today. Area of Dominant Influence (ADI) will have one or more designated franchiser depending on the number of households and the territory desired; Franchisees will be able to place numerous machines within a given city or territory. With demographic and geographic data provided by ESRI, Visio Maps provides data sets -- including country, state, major city, major county, five- and three-digit ZIP code area, area of dominant influence (ADI), Census Tract, and metropolitan statistical area (MSA) boundaries, as well as five-digit ZIP code points, lakes, rivers, population centers, main roads and highways, and street addresses for the entire United States -- to help users create information-rich maps. |
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