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Mercado also more than doubled its installed base in 2006, adding retail brands such as REI, Hanna Andersson, Charming Shoppes, and Blacks Leisure Group to the roster of retailers using Mercado's leading search and merchandising solutions to increase conversions, average order value, and customer satisfaction on their e-commerce sites. The average order value grew by 8 percent during the same period. This not only represented a sizable increase in the size of our previous circulations, but we saw a notable improvement in both response rates and average order value when compared to direct mailings completed earlier in the year. |
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