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B2R

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AcronymDefinition
B2RBack to Reality
B2RBusiness-to-Reseller (Internet sales)


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Homebuyers are the focus of its B2C channel, while its B2R (Business-to-Realtor) channel reaches real estate agents and home builders through the company's online LoanWorks service.
85% Refinances as a % of total fundings: B2B 59% 56% 63% 54% B2C 85% 88% 88% 85% B2R 45% 57% 55% 52% Total refi's as a % of total prime & subprime fundings 63% 61% 67% 59% Cash out refi's as a % of total refi's 59% 61% 58% 61% (1) IndyMac Bank, F.
IntelliCorp is a leading solutions and services firm focused on the implementation of Sales Side B2B, B2C and B2R solutions requiring extensive technical integration and business process expertise.
 
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