Country Meats, based in Childress, TX, is a producer of all-natural, premium-quality, branded beef products.
Coleman and B3R hope they may serve as a case study to disprove any who claim a "no antibiotics" approach is impossible.
Consumers will pay a premium for genuinely natural beef, whether it's burgers or rib eye steaks, and that premium helps support the rancher," said Mary Lou Bradley, founder and CEO, B3R Country Meats.
and B3R Country Meats is headquartered in Childress, TX.
announced today it has invested $18 million in support of the acquisition of Coleman Natural Products and B3R Country Meats by Petaluma Holdings, an existing American Capital portfolio company and the parent company of Petaluma Poultry.
The B3R management team is one of the most highly regarded in the industry.
B3R Country Meats was founded in 1986 in Texas as a natural beef processor.