The BACD predicts that 2011 will see the rise of 'the fluid facelift'; a procedure that adds filler to the cheeks, and areas where fat has depleted in such a way that the face begins to hollow.
The BACD also predicts that 2011 will see a big trend towards the regulation of cosmetic medicine and professional qualifications.
The chairman of the BACD
wrote to the authority and explained it was an organisation of physicians which promoted the use of non-surgical cosmetic treatments.
Taking up the position for a second time--he previously led the association in 2003/04--he admitted that the BACD was not as financially healthy as it had been, having suffered two years of losses, and its membership had shrunk due to industry mergers.
There have been several mergers and the reality of that is the number of BACD members has decreased.
Members' priorities and goals had changed, said Reid, and services delivered by the BACD had to be flexible enough to meet their new needs.
is the trade association representing all the major, and many of the smaller, conference destinations in the British Isles.
Rick Antonson, chief executive of Tourism Vancouver, will be keynote speaker at the BACD
event which opens tomorrow at the Crowne Plaza Hotel, under the theme, Destin- at ion Marketing in a Changing World.
Chris Brown, director of operations at the Mersey Partnership, said that the region had been selected from over 100 competitors: "This is the first time we have been considered as a venue location by the BACD and it is a decision that promotes Merseyside as a viable and confident conference location.
Tony Rogers, BACD executive director, commented: "The Mersey Partnership Conference Bureau put together an excellent presentation and we were impressed by the variety of options open to us.