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3 August 2017 - New York, US-based brand licensor Marquee Brands LLC has acquired the entire portfolio of brands and related intellectual property of BCBGMAXAZRIA, BCBGeneration and Herve Leger from California, US-based women's RTW fashion designer BCBG Max Azria Global Holdings, LLC, the company said.
BCBG Max Azria Group is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of brands that includes BCBGMAXAZRIA, Herve Leger by Max Azria and BCBGeneration.
Telecommunications company CenturyLink Inc (NYSE:CTL) announced on Wednesday the selection of its advanced retail networking solution by fashion house BCBG Max Azria Group LLC to provide a powerful, fully managed and monitored Multi-Protocol Data Switching, a VoIP network and in-store WiFi service for shoppers.
Florencio and her team also followed the design directives of BCBG when it came to constructing the stores.
CLOCKWISE FROM TOP: Shan bikini, top, $115, bottom, $110, Swimwear Boutique; BCBG fringed cardigan, $248, John Hardy bib necklace in sterling silver and 18K gold, $1,595, and Stephanie Kantis Paris single ornament earrings, $125, all Saks Fifth Avenue; Love Heats Eager mother-of-pearl necklace, $278, Juno & Jove.
BCBG, headed by its founder, fashion designer Max Azria, could lure sector or private equity interest, the informed sources said, adding that talks were private.
0559; CLUTCH: silver metallic leather from BCBG, $68; Amy Head, 301 S.
Lavender blouse - pounds 50 Warehouse Bobble necklace, worn as bracelet - pounds 8 George ASDA Black ribbed skirt - pounds 99 BCBG @ house of Frasers
SHEER DELIGHT: Models in designs by Nicole Miller and Tara Jarmon, left, BCBG Maxazria, above, and Maje, right
Azria and BCBG's financial situation is corroborated by Standard & Poor's downgrade of BCBG's credit rating to "junk" in early 2012, and allegations that 45 different state and federal tax liens have been filed against BCBG and/or Azria.
Fashion house BCBG Max Azria Group has announced the appointment of CenturyLink to improve business efficiency by connecting over 400 US BCBG Max Azria retail boutiques with a completely managed and monitored Multi-Protocol Data Switching, a VoIP network and in-store Wi-Fi service for shoppers.
M2 EQUITYBITES-November 13, 2014-CenturyLink's retail networking solution selected by BCBG Max Azria Group
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