BCBSFLBlue Cross Blue Shield of Florida
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BCBSFL also believed that a member's greatest need for mobile functionality happens in the doctor's office.
The BCBSFL site also provides click-to-call functionality for network providers and offers opt-in SMS reminders.
BCBSFL did the mobile Web development using its internal Web team, retaining some third-party expertise on user experience design.
Best anticipates steady membership growth and consistent premium development, along with continued favorable operating results for BCBSFL.
BCBSFL is organized into three broad business units: Health Business, Specialty Business and Government Business.
BCBSFL holds approximately 30% of the HMO market share in Florida, more than twice the share of its nearest competitor.
BCBSFL has built a leading market position in the state of Florida, providing health and ancillary coverages through the parent and its family of subsidiaries to approximately 3.
On a consolidated GAAP basis, BCBSFL earned pretax income of $435 million in 2004 compared to GAAP pretax of income of $425 million in 2003.
BCBSFL has moderated price increases in certain markets, in order to ameliorate the pressure of employee benefit packages from its most vulnerable customers, has added more flexibility in product choices, including Health Savings Accounts and is working to simplify certain plan designs.
BCBSFL continues to work towards a definitive agreement between its subsidiary, Florida Combined Life Insurance Company (Jacksonville, FL) and USAble Life, a subsidiary of Arkansas Blue Cross and Blue Shield (both of Little Rock, AR).