Prematurely knocking out a show like BDSSP, which fills up to one-fourth of a 24-hour cycle on FSN, would mean having to recreate either a national newscast or other chat shows pretty fast to fill that void.
If drawing attention is the goal for BDSSP this week, it got some from Comedy Central's ``The Daily Show'' for changing its name to the ``Best Darn Super Bowl Road Show Period'' for the hour it will air as part of Fox's network Sunday morning eight-hour pregame charade from Jacksonville.
The brand teams for Labatt Blue, Rolling Rock, and Dos Equis are stoked about working with the innovative team at the BDSSP," said Bryan Semkuley, Vice President of Marketing, Labatt USA.
With the success of the Best Damn Sports Show Period to deliver unique sponsorship opportunities to advertisers, this was a natural step forward to have a full-year commitment for the BDSSP bar," said Guy Sousa, Executive Vice President, Ad Sales, Fox Cable Sports.
In addition to on set nightly branding and positioning visibility, the Labatt USA brands will sponsor three weekly BDSSP features focusing on topical sports highlights.
Look for the Labatt Blue Bear made famous in the hilarious Labatt Blue television spots to make cameo appearances on the BDSSP.
Rolling Rock will be featured in and around the football playoffs and college basketball from January through March, and BDSSP will cover the Rolling Rock Town Fair as it celebrates its fourth year as one of America's foremost rock music events of the summer.