According to ELC, BECCA Cosmetics, which launched in 2001, has experienced exceptional growth over the last several years with a product line that includes primers, concealers, foundations, blushes and highlighters that use the "beauty of light" to enhance the complexion.
BECCA boasts more than one million Instagram followers.
Founded in 2001 by Australian makeup artist Rebecca Morrice Williams, BECCA today presents a highly curated selection of unique Perfectors[TM], complexion and colour products that further reveal your natural beauty rather than covering it up.
8220;QVC presents BECCA with an ideal format to showcase its 'Perfection Made Personal' positioning,” states Robert DeBaker, Global CEO of BECCA Cosmetics.
With over 15 years in the cosmetics industry, BECCA Style Director Cole has built her expertise as an esthetician, national makeup artist, field educator for various cosmetic brands and master class teacher.
We are thrilled to not only launch this product, but also to welcome BECCA to our portfolio of beauty brands.
The Estee Lauder Companies Inc (NYSE:EL) announced on Friday that it has signed an agreement to acquire BECCA Cosmetics, a makeup brand offering complexion and colour products for a wide range of skin tones.
Launched in 2001, BECCA Cosmetics has experienced exceptional growth over the last several years, with a curated product line that includes primers, concealers, foundations, blushes and highlighters that use the beauty of light to enhance the complexion.
Also, BECCA has a robust presence in specialty-multi retailers Sephora and Ulta in North America, and is also sold in select department stores, as well as through BECCACosmetics.
Upon completion of the acquisition, John Demsey, executive group president, The Estee Lauder Companies, will add BECCA Cosmetics to the portfolio of brands that he oversees.