BFRC has chosen to voluntarily install non-toxic steel wheel weights instead of lead weights.
Our effort to voluntarily switch to steel wheel weights is a great example of the environmental dedication of BFRC and our parent company, Bridgestone Americas," Sheerin added.
Lead wheel weights removed from vehicles at BFRC service centers are collected and properly recycled.
BFRC is a member of the Bridgestone Americas family of companies.
We made great strides last year and we want to build on that success to exceed the number of scrap tires collected and increase the recycling of used do-it-yourselfer automotive batteries and engine oil," said John Sheerin, BFRC retail environmental manager.
We're proud to have BFRC again working with Keep America Beautiful to establish a sound environmental management program for recycling used automotive products and fluids and promoting community cleanup efforts during the 2004 Great American Cleanup," said Gail Cunningham, vice president of Keep America Beautiful and managing director of the Great American Cleanup.
Finally, in selected locations, BFRC will sponsor showcase projects to improve the environment and encourage citizens to take responsibility for the condition of their communities.
BFRC associates will be among the 2 million volunteers pitching in this year to make their neighborhoods safer, healthier and more beautiful.
Keep America Beautiful is proud to team up with the BFRC organization, whose commitment is to promote recycling initiatives that help improve the quality of life in our communities and help sustain our land and water for generations to come.