A convenience retailer should devote 25% of space to BFY biscuits (including savoury, crackers and crispbreads),and 3% of space to BFY crisps, within the fixture.
In larger stores, retailers should merchandise BFY products together with each product category.
is the leading market for BFY reduced-salt packaged foods in the world, accruing value sales of $3.
Soups, bread, ready meals (including pizzas), cheese and processed meat products may be among the most notorious for their high levels of added salt, but for larger, global companies trying to devise new product development (NPD) and launch strategies for BFY reduced-salt products, it is important to take into consideration the specifics of a country market.
BFY reduced-salt ready meals have not yet arrived in China, but the fact that overall ready meals achieved retail value sales of $772 million in China in 2010, compared to the U.
Table 17 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 18 BFY Beverages NBO Company Shares 2008-2012
Table 20 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 21 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 22 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 23 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 24 BFY Packaged Food NBO Company Shares 2008-2012