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BHAG

   Also found in: Wikipedia 0.10 sec.
AcronymDefinition
BHAGBig Hairy Audacious Goal
BHAGBad Honnef Aktiengesellschaft (Bad Honnef, Germany)


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? References in periodicals archive
The BHAG from Good to Great by Jim Collins was inspirational in the internal design and construction of our automated lost foam line," Irish said.
He uses the acronym BHAG -"big, hairy, audacious goals" - because, he thinks, "It's better to come close to meeting an outrageous goal than to meet an average one.
What was a BHAG - a big, hairy, audacious goal - is turning out to be well within our reach.
 
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