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BPME |
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The extent to which the importance of promotion has sunk in abroad was evident at the recent BPME convention in Seattle where more than 300 promotion executives from foreign countries were present. This is an excerpt of a presentation given at BPME by Klaus Dieter Koch, an executive with The Broadcaster's Friends, a Nuremberg-based promotion company. Recently, she was appointed a BPME international committee member. |
BPME |
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