But until BPTS
grows to become the dominant service that IBM offers (if it ever does), IBM has to continue to generate sales and make money by pushing hardware, software, and more traditional services such as IT outsourcing, hosting, and systems integration.
IBM believes that, as the BPTS market develops, it will drive a business-process revolution whose effects on economic activity will be comparable to the Industrial Revolution of the late eighteenth and early nineteenth centuries.
Because BPTS work falls outside the traditional IT market, its emergence is expanding IBM's opportunities for growth.
Until recently, traditional IT providers have not played a big part in the BPTS marketplace.
6 trillion BPTS marketplace spans many different market segments.
The capabilities required to address this $500 billion BPTS opportunity draw on the full IBM portfolio.
As the market evolves, IBM will launch new BPTS practices to target emerging opportunities.
IBM continues to add to its skills to address targeted BPTS segments.
IBM has also made several acquisitions to build out its software capabilities in support of the BPTS opportunity.