The 52-inch flagship model in the Bravia
X series is expected to cost about 800,000 yen at Japanese stores, Sony said, adding that the new Bravia
lineup will also be launched overseas ahead of the Christmas season.
Sony, which makes Vaio laptops, PlayStation game consoles, Bravia
flat TVs and Cyber-shot digital cameras among other things, had adopted rigorous cost reduction policies last year under its first foreign chief executive Howard Stringer.
Prize is 40in Sony Bravia
HD LCD TV worth pounds 1399 and Sony Blu-ray player worth pounds 499.
The BDP-S300 joins Sony's family of full HD 1080 line of products, spanning from the original BDP-S1 BD player, now with a list price of $799, to BRAVIA
flat-panel LCD, and 3LCD and SXRD(R) rear-projection television line, as well as the PlayStation(R) 3 game console, PC drives and recordable BD media.
Customers can also access Your Video Library through the Sony BRAVIA
Internet Video Link device on their compatible Sony BRAVIA
The first all-in-one home cinema systems, the two models from Sony can play high-definition 3D content from Blu-ray disc, and can also access online video entertainment from the Bravia
Internet video platform.
Bharat Bhise, CEO, Bravia
Capital Partners, said: "The renewed focus for GTB is very positive for all shareholders.
Enjoy the FIFA World CupO on a BRAVIA
from Sony with Freeview HD built in.
amp;nbsp;A partnership the two Companies will enable Netflix subscribers to instantly watch movies streamed from Netflix on Sony's BRAVIA
Internet Video-capable HDTVs and on previous BRAVIA
models compatible with Sony's BRAVIA
Internet video link module.
The winner will receive a 40in Sony Bravia
TV (worth pounds 799) plus The Shield: Complete Seasons Box Set (worth pounds 129.
S-Series LCD TVs are HD Ready and come fully loaded with technology, plus they are ideal for use with a Sony Home Cinema system.
Sony first began production of BRAVIA
LCD TVs in Trnava, Slovakia in April 2006.