Energy drinks are safe and play an important role for many people, but the soft drinks industry believes soft drinks high in caffeine are not suitable for children because of their stimulant effects," said Richard Laming, public affairs manager at the BSDA
Although this scheme is industry sponsored, it is operated independently of the juice business by two approved laboratories the Leatherhead Food RA and Eurofins at Nantes in France - but readers wanting more details should contact the BSDA
at 20-22 Stukeley Street, London WC2, tel:0171-430 0356.
Low-calorie drinks now hold a record market share of 61% up from 59% last year, according to the BSDA
Soft Drinks Report 2007.
BSDA president Christopher Banks said in the association's annual report: "The rise in the incidence of obesity,, particularly among children, has been a worry for us all.
While consumption of soft drinks has risen by 128% in 20 years, the added sugar content of those drinks has barely increased, said the BSDA, which is also talking to government and the EU over nutrition labelling and restricting promotions to children.
is working with manufacturers to educate people.
BSDA chairman Chris Banks responded that it was time to se the record straight.
BSDA research showed that in the past 20 years, growth had come from drinks without calories.
spokesman Richard Laming rejected her argument: "Banning soft drinks would not reduce obesity.
Additionally, RAC 124 follows BSDA
(British Soft Drinks Association) and FAC (Food Advisory Committee) recommendations for drinks that contain more than 125mg per litre.
He told the BSDA
annual lunch that the new licensing regime could kill off growth in the 600m [pounds sterling] industry.
Ardagh's directorship of the BSDA
will start from June 1, when she will work hand in hand with Dr Geoff Wadds, who is acting director general, during a changeover period.