Accordingly, BSTV was designed as a relatively fast-moving news magazine (the most digestible format).
Regular research demonstrated that BSTV cleared this hurdle early - an advance facilitated, on one specific occasion, by management's willingness to allow it the editorial freedom to include the views of a senior trade unionist on a sensitive issue.
moment, the only licensed suppliers are SIS and BSTV for pictures, and BSTV and Alphameric for data/text.
If they opt for newcomer BSTV, UK horseracing coverage will exclude the ten
Liverpool bookmaker Joe Phillips revealed yesterday that 300 independent betting shops, to which he is acting as consultant, will not be signing a deal with the provider BSTV until the company has issued its pricing policy next month.
BSTV, a joint venture between Essex entrepreneur John Holmes and the Italian-based company SNAI, has been granted a licence by the BHB and is the only challenger to SIS to deliver the product to betting shops.
BSTV has indicated that its operation would be viable with 1,000 shops, at a cost to customers of about pounds 4,800, including equipment and text.
BSTV chairman John Holmes said yesterday: "An attractive, imaginative and cost-effective alternative package will be publicised very shortly.
Graham Wood, managing director of London-based BSTV, said: "We are a production company in our own right and have a broader cost-base than SIS.
BSTV is linked to the Italian company SNAI, which recently entered into a partnership with Purpletom Productions Ltd to submit an application to the BHB for a licence to deliver UK horseracing pictures and data to betting shops, under the brand name BSTV (Betting Shops TV).
BSTV will provide all the necessary technical equipment at no extra cost, and Wood believes there will be no problems over planning permission for satellite dishes.
BSTV needs at least 1,000 customers to go ahead with the venture, but Wood said "interest at the show would indicate we would have support from a lot more".