Of the 20 best-selling home video titles in the past decade 13 have been animated releases from BVHV.
In addition, BVHV will release The Rescuers January 5, with purchasers receiving one free month of Disney's Blast Online, an internet service for children.
Our vision for the new ABC Video that will now be launched as part of the BVHV
family, is to focus on the strong program content that ABC provides and to leverage the powerful ESPN brand, as well as all of the relationships that ESPN carries with major sports organizations,'' said Mitch Koch, General Manager for BVHV
, North America.
This has led to BVHV
providing longer lead times, products that appeal to the retailers' shoppers and tie-in partners, promotions that work well in drug stores, displays that fit their space constraints, margin-building programs and other things that were developed specifically with the drug store and drug store shopper in mind.