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BATNA

   Also found in: Dictionary/thesaurus, Wikipedia, Hutchinson 0.04 sec.
AcronymDefinition
BATNABest Alternative To a Negotiated Agreement


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Mimoume G, Pierron N, Vastil G, Marc E A large explosive outbreak of Q fever among young French soldiers in Batna, (Algeria).
It is a mistake to enter into negotiating a business agreement before determining your BATNA.
Developing a BATNA is important because it is the standard that any proposed agreement is measured against.
 
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