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BHAG
(redirected from Big Hairy Audacious Goal)

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AcronymDefinition
BHAGBig Hairy Audacious Goal
BHAGBehavior and Husbandry Advisory Group (American Zoo and Aquarium Association)
BHAGBad Honnef Aktiengesellschaft (Bad Honnef, Germany)
BHAGBusiness Health Advisory Group (UK)


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This is the question Jim Collins poses to companies as he pushes them to articulate what he and Jerry Porras call a Big Hairy Audacious Goal (BHAG), a trademarked term from their breakthrough book Built to Last.
The Big Hairy Audacious Goal (BHAG) of the company was to produce a lost foam production system that could circulate every two minutes, which would give employees enough time to operate the system efficiently.
Action point: Do you have a Big Hairy Audacious Goal - or do you have dull, uninspiring goals like "do better than last year"?
 
 
 
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