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BIRG

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AcronymDefinition
BIRGBiologically Inspired Robotics Group
BIRGBasking in Reflected Glory (social identity theory)
BIRGBibliometric and Informetric Research Group (Australia)
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The BIRG effect refers to an individual's inclination to share in the glory of a successful other with whom they are in some way associated (Cialdini et al.
A conjoint approach investigating factors in initial team preference ... by Aiken, K. Damon; Koch, Eric C. / Sport Marketing Quarterly
Identifying with winners: A reexamination of sport fans' tendency to BIRG.
Testing the team identification-social psychological health model: ... by Wann, Daniel L.; Keenan, Brian; Page, Leslie / Journal of Sport Behavior
For example, fans might cheer together when their team scores and BIRG together after the team wins.
Testing models of motives and points of attachment among spectators ... by Woo, Boyun; Trail, Galen T.; Kwon, Hyungil Harry; Anderson, Dean / Sport Marketing Quarterly
 
 
 
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