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E[acute accent]Based upon a 24-question survey of over 500 life scientist customers in the North American market for reverse transcriptase, we use sophisticated statistical analysis, including Brand Asset Valuator ( Currently, the LEGO Company is ranked the seventh strongest consumer brand in the world among leaders like Coca Cola, Levi's and Disney, according to Young & Rubicam's Brand Asset Valuator. Because Landor/Harris ImagePower's respondent base is business executives and not general consumers, the study complements but doesn't conflict with Brand Asset Valuator," says Timon. |
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