BtoBBusiness to Business
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The most compelling work clearly embraced a powerful trend in BtoB marketing: top brands recognize that customers seek the same emotional connection with their business partners that they look for in consumer brands," said Executive Editor of Ad Age Matt Quinn.
Along with sharing RiechesBaird's experience-driven expertise with an unmatched portfolio in the BtoB world and thought leadership through a variety of interactive opportunities, it is designed to bring together the best minds in branding and provide an engaging conversation about branding as a business tool.
No stranger to being recognized by Crain's BtoB, MRM was winner of "Top Interactive Agency" in 2012, 2010 and 2008, and "Top Direct Agency" in 2012, 2006 and 2004.
Andrew Wilson, regional director of Newcastle-based BtoB, said: "This is yet another affirmation that BtoB has the capability to help businesses develop and grow, which is vital at this time.
In its June 2006 issue, BtoB Media Business described the 25 publications as having "shaped the business publishing industry.
In the "Trade Publications" grouping, Modern Modern Machine Shop is one of only 11 magazines chosen Machine by BtoB and the only one serving a durable-goods-manufacturing audience.
The BtoB growth was led by trade in electronic and information devices, which rose 25.
Michael Mclaren, MRM President, states, "We are delighted to be recognized once again by such a prestigious trade publication in the BtoB category.
ly/13bx6vv, and will be reported on in the March 2013 BtoB print issue.
BtoB has also been appointed by North Tyneside Council to provide procurement support and advice to enable companies in the area to compete for public sector opportunities.
Mastering revenue performance management and marketing technology has become complex yet it remains vital to the success of BtoB marketers.
These success stories have helped secure RiechesBaird's inclusion in the “Top Small Agency” rankings by BtoB Magazine.