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The flexibility, accuracy and speed of our service helped to increase conversion rates, to cut costs, to reduce the number of representatives needed on the program, and to improve customer satisfaction and service quality across the board; through the effective use of CRM, we were able to achieve a 90 percent cost reduction for business reply card processing on a per-transaction basis and an 80 percent reduction in IVR transactions compared to their internal costs. Farmers could enter the contest at trade shows, through a business reply card or by going to the Arvesta Web site. Others, particularly managers, would rather fill out a business reply card. |
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