Wray & Nephew is a fully-owned subsidiary of Gruppo Campari
, and its portfolio also includes brands such as Appleton Rum, Koko Kanu, Bulldog and Espolon.
Hugo Mills, UK boss for Gruppo Campari
, said: "This is a global first for Campari
, and we're delighted that the UK is leading the way in presenting more creative ways to create and celebrate the Negroni.
Penelope follows Salma Hayek and Eva Mendes as a Campari
calendar girl but you'd certainly be tempting fate to think she won't be more popular.
For the fourth quarter of 2012, Campari
expects trading conditions to remain volatile and Italy, while the markets in Americas, Asia Pacific and Russia to grow, Kunze-Concewitz said.
In addition to Wild Turkey, Campari
America also owns Skyy spirits, makers of Skyy Vodka.
The vermouth provides beautiful balance and mingling of the components and allows the gin and Campari
to shine equally.
Fill the punch bowl halfway with cubed ice, add fresh lime, Courvoisier VS, Campari
and top with cider or perry.
For one glass: 25ml Courvoisier VS, 15ml Campari
, 90ml cider or perry, (optional lemonade top, 20ml).
I had never tried Campari
before the shoot," the Daily Express quoted the 29-year-old as saying.
Low in acidity with an exceptionally sweet taste, Campari
is known for its firm juicy flavor.
The independent spirits distributor will take on UK responsibility for the Campari
and Aperol aperitif brands, Cinzano vermouth, Skyy vodka and Glen Grant whisky from 16 July.
Cricket Clothing teamed u p with Campari
to showcase their autumn/winter collection at a stunning Fashion Show at St George's Hall.