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CAMY

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CAMYCenter on Alcohol Marketing and Youth


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CAMY asserts that the audience percentage figures are flawed, and fail to pick up larger numbers of underage viewers.
Using data on advertising exposure for "reach" and "frequency," CAMY constructed a measure of reader exposure for each of three age groups for 98 magazines in 2001, including 24 magazines that CAMY classified as "youth oriented.
CAMY, this group in Georgetown that looks at advertising, gets half their money from Robert Wood Johnson.
 
 
 
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