CAMYCenter on Alcohol Marketing and Youth
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Using 2007 television data, CAMY developed a method for identifying which brands did best overall both in complying with the industry's 30 percent threshold and in avoiding youth overexposure to alcohol advertising.
The evidence on the affirmative side is based largely on a series of descriptive reports commissioned by an advocacy group, the CAMY (2002, 2005a).
The CAMY report especially cited print ads and radio spots.
12 /PRNewswire-FirstCall/ -- A study conducted by CAMY, the Center for Alcohol Marketing and Youth, released earlier this week, found a dramatic reduction in the exposure of youth to alcohol advertising in magazines.
The CAMY study said that Hispanic youths are more likely to drink and to get drunk at an earlier age than their African-American peers.
It continues to make no sense to advertise more heavily to those who cannot purchase alcohol than to those who can," said CAMY Director David H.
Spain also pointed to what he referred to as "gobbledygook in the CAMY report, citing the following passage:
Jesse Brown of CAMY stated, "It is evident that the alcohol industry is not adequately monitoring its own advertising and that the current standards and practice fail to protect youth from overly aggressive alcohol marketing.
More spending on television, especially on cable, translates into kids seeing more and more alcohol ads," said David Jernigan, executive director of CAMY.
The Company's stock is currently traded on the Over-the-Counter Bulletin Board under CAMY.
WASHINGTON, April 21 /PRNewswire/ -- The following is a statement from Jeff Becker, president of The Beer Institute, in response to the CAMY study on youth exposure to alcohol ads issued today: