The real estate information tools provided by First American will enable CAREB members, known as Realtists, to offer more efficient service to the African-American community and thereby increase homeownership opportunities.
First American will provide CAREB members with access to state-of-the-art loan origination technology; nontraditional credit information; sales lead-generation data; and First American's Affordable Homeownership Settlement Bundle, an innovative product that combines all of the services necessary to close a residential real estate transaction in an easy-to-understand, single-price package.
The business tools, resources and industry information now offered to our membership under this alliance have, historically, only been made available to the nation's largest real estate franchises," said Jacqueline Carlisle, CAREB president.
The First American/CAREB alliance will immediately focus on CAREB member needs assessment and the development of additional local CAREB chapters.
Aligning with organizations like CAREB helps establish First American as a trusted advisor to the African-American community and positions us to serve a home buying segment with tremendous growth potential.
The alliance with CAREB is part of First American's broader Emerging Markets initiative, launched in October 2003 to increase market share across all First American business segments through comprehensive outreach to traditionally under-served markets.