Much of the Cashe strategy comes straight out of the direct sales textbooks--heavy spending on direct mail (60% of the company's marketing budget), followed by personal calls from the eight-person Business Matters telesales group.
Don't offer "evaluation copies": Originally, Business Matters gave prospective buyers a 30-day trial period to evaluate Cashe and decide whether the software worked as promised.
Using these reports as a starting point, Cashe enables them to build in-depth forecasts and easily perform sophisticated analyses for proactively plotting the course of their financial future," said CasheVAR Rich Sheridan, president of Cornell Capital Group, Westchester, Pa.
Working with users' existing data sources, Cashe facilitates accurate and highly flexible business modeling and financial forecasting in great breadth and depth, giving users the ability to make better business management decisions.
This positions Business Matters' Cashe
as a standard tool with which Coopers & Lybrand will perform valuations and merger and acquisition analyses of their clients' companies.
was introduced last year, we've quickly grown an expert user base because the product is very easy to use and saves our customers so much time.
A group called Concerned Parents Against Drugs admitted it carried out the attack in a call to a newspaper and explained where a cashe
of cannabis worth EUR15,000 could be found.
These major appointments to senior management by Business Matters' board of directors position the venture capital-funded company for strategic and financial growth beyond the recent successful market launch of its first product, Cashe
, the knowledge-based financial forecasting software solution.
To apply for a scholarship, students must visit the Sallie Mae CASHE
Scholarship Service at www.
Working with the user's existing data sources, Cashe
facilitates accurate and highly flexible business modeling and financial forecasting in great breadth and depth, giving users the ability to make better business decisions.
6, 1995--Business Matters Incorporated debuted its innovative business modeling tool, called Cashe
, at Demo `95, the high technology industry's premier new product showcase.
EDTECH's products and services include CASHE
(College Aid Sources for Higher Education), the nation's leading Internet-based scholarship search service for families, and FEEDS (Front-End Electronic Delivery System), PC-based software used by post-secondary schools to administer the Title IV Federal Aid Programs.