The relevance of these topics continues to escalate as companies are assessing resources to better understand the implications that this major shift in the world's population will have on their organization's structure and overall approach to product and service development," explained Jeffrey Bowman, Founder and Chairman of the CCMCA and Senior Partner, Managing Director at Ogilvy & Mather.
The CCMCA aims to be the leading resource for all things Total Market, Cross Cultural and TME.
This summer, The CCMCA will host their second annual Total Market Summit.
Founded in 2013, The CCMCA is the first and leading global marketing and communications industry association that provide total market industry vertical training, education and certification.
Bowman, The CCMCA founder, Managing Director, Senior Partner, Cross-Cultural Practice Lead at Ogilvy & Mather.
Javier Farfan, Senior Director, Brand Engagement, PepsiCo states, "The CCMCA will be instrumental to the industry in changing the way we approach cultural marketing, and we are proud to be a part of it from its inception.
The CCMCA is a perfect ally to have for our members to help them remain competitive in the rapidly changing marketplace," said Nancy Hill, 4A's President-CEO.
The CCMCA will act as a brain trust for members focused on building a total market enterprise, awareness, thought leadership and activation with brands business, government and education leaders.
Beginning this September, The CCMCA will address these topics and focus on the new business vertical emerging within the marketing and communications industry during the first Total Market Industry Conference , offering 'total market' enterprise certification, boot camps and workshops.