CCRRCCoca Cola Retailing Research Council (marketing)
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The complete study, "Where to Look for Incremental Sales Gains: The Retail Problem of Out-of-Stock Merchandise," was conducted for the CCRRC by Andersen Consulting.
There's tremendous attention today to technology and innovation, but this study reinforces the importance of the basics -- like having the products our customers want," said Terry Peets, executive vice president, VONS, and CCRRC chairman.