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CHAID

   Also found in: Wikipedia 0.03 sec.
AcronymDefinition
CHAIDChi-Squared Automatic Interaction Detector (market segmentation technique)


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The engine(s) tools and techniques include: Statistical techniques Data driven tools Correlation Cluster analysis t-tests Factor analysis Analysis of Variance CHAID (Chi-square Automatic Interaction Detector) decision trees Linear regression Visualisation tools Logistic regression Neural networks Discriminant analysis Richard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles.
A CHAID tree is a classification tree that is constructed by repeatedly splitting subsets of the space into two or more child nodes, beginning with the entire data set (8,9).
 
 
 
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