According to the Summit's organizers, a comprehensive plan for a campaign to promote survey research participation among both consumers and businesses has been drafted by CMOR
- a non-profit organization whose mission, in part, is to improve survey research cooperation.
Heller joins CMOR following an illustrious career in the survey research industry.
He is a former president of the AMA's (American Marketing Association) local New York chapter, was chairman of both CASRO (The Council of American Survey Research Organizations) and CMOR.
CMOR was founded 9 years ago by four major research industry associations: Advertising Research Foundation (ARF), American Marketing Association (AMA), Council of American Survey Research Organizations (CASRO) and Marketing Research Association (MRA).
CMOR respondent cooperation/satisfaction initiatives include explaining the positive impact of research, fighting research abuses and encouraging the research industry to make the research process more respondent-respectful.
Adams has been selected as the Interim President of CMOR.
Chris Adams is well known and respected in the survey research industry and is perfectly suited to the task of leading CMOR as we search for the next President," said William "Jay" Wilson, CMOR Co-Chair.
Bowers suggests calling the CMOR respondent hotline at 1-800-887-2667.
In addition to preventing abuses of the research process, CMOR seeks to protect the reliability of marketing and opinion research for business and consumers, and for government and society in general.
a leading provider of Internet-survey solutions worldwide today announced that Michael McCrary, the company's Vice President, West Coast Sales, will be presenting an overview of the company's recommended methods for maximizing respondent cooperation at 9:45 am on Friday, September 15th at the CMOR 2006 Respondent Cooperation Workshop: Real Solutions Conference in San Antonio, Texas.
For more information about the topics to be presented at the upcoming CMOR conference, click on the following link, http://www.
He served as chairman of the Advisory Council for the University of Georgia's Master of Market Research program, a CMOR
board member, and chairman of the Institute for International Research's "2004 Market Research Event.