But the 1995 CMOR
non-response study said that of those who participated in their survey who reportedly refused previous polls were largely young, well-educated, richer and white respondents.
According to the Summit's organizers, a comprehensive plan for a campaign to promote survey research participation among both consumers and businesses has been drafted by CMOR
- a non-profit organization whose mission, in part, is to improve survey research cooperation.
Heller joins CMOR following an illustrious career in the survey research industry.
He is a former president of the AMA's (American Marketing Association) local New York chapter, was chairman of both CASRO (The Council of American Survey Research Organizations) and CMOR.
He comes to CMOR with a long term goal of making the public more interested in, and motivated to, understand the role of surveys in our society and to be more willing to provide their opinions.
CMOR was founded 9 years ago by four major research industry associations: Advertising Research Foundation (ARF), American Marketing Association (AMA), Council of American Survey Research Organizations (CASRO) and Marketing Research Association (MRA).
CMOR respondent cooperation/satisfaction initiatives include explaining the positive impact of research, fighting research abuses and encouraging the research industry to make the research process more respondent-respectful.
Adams has been selected as the Interim President of CMOR.
Chris Adams is well known and respected in the survey research industry and is perfectly suited to the task of leading CMOR as we search for the next President," said William "Jay" Wilson, CMOR Co-Chair.
Bowers suggests calling the CMOR respondent hotline at 1-800-887-2667.
In addition to preventing abuses of the research process, CMOR seeks to protect the reliability of marketing and opinion research for business and consumers, and for government and society in general.
New products completing successful Beta testing in the quarter included the Consortium teleconference bridge; CMOR
, a network information and management software package that is used in conjunction with the Company's echo cancellers; and two OEM prototype products.