As COCG, the agency will concentrate on brand development, customer experience, marketing effectiveness, loyalty and retention, and performance measurement as the key areas it will address for clients while providing marketing solutions.
Evolving technology, expanding markets and emerging media platforms all require that the COCG brand change to keep pace with business needs.
Based in North Carolina's capital city, COCG partners with businesses and groups across the state and the rest of the Southeast to offer creative marketing solutions primarily in the service, healthcare and retail industries.
8220;Our recent success and changes in today's marketplace convinced us we needed to implement a rebranding as well as widen our services to reflect all of what we can provide to our current and prospective clients,” said Tim Payne, COCG president.
Given the digital expertise of COCG in the healthcare sector, Healthgrades believes that the target will bring its best practices to Healthgrades' hospital partners, said Healthgrades president Jeff Surges.
The Healthgrades platform is the most innovative in the industry and COCG believes that it will be able to help the company expand its market leadership, said COCG chief executive Tim Payne.