COLTAMCommittee On Local Television Audience Measurement
References in periodicals archive ?
This provides us with an opportunity to work together, for Nielsen and COLTAM to share a great deal of information and research that heretofore has been collected separately, and to share this knowledge with the rest of the industry.
COLTAM and many members of the industry have been working towards these goals for nearly a decade.
Both Nielsen and COLTAM have experience in personal diary measurement.