A simplified model of clothing purchase decision making represents the ranking of these CPDV for U.
Cross-cultural differences between the mean ratings of these four CPDV were confirmed by Tukey's studentized range test at p.
Their mean ratings were statistically different from other CPDV at p.
r ranging from small to moderate in size) of the Pearson correlation coefficients between the level of participation in social activities and CPDV existed for both U.
The primary purposes of this research were: (1) to examine the importance of CPDV, and (2) to explore empirical relationships between CPDV and level of participation in social activities by U.