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CYOG

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AcronymDefinition
CYOGCheshire Year of Gardens (UK)
CYOGCreate Your Own Guide


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Aggregate the data to a decision unit--in this case, your "household;" model lapse donors from the entire organization, not just from the annual fund; and consider consecutive years of giving (CYOG), the driving predictor of attrition (CYOG as an independent variable will ,swamp other predictors, so build individual models for each CYOG group).
 
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