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According to Evelyn Skurkovich, director, Research and Insight at Cabletelevision Advertising Bureau (CAB), so far, during the 2004/2005 season, cable has captured 52 percent of total TV viewers (as compared with 25 percent in 1993 and 41 percent just five years ago). A breakthrough came with the formation of the Cabletelevision Advertising Bureau, which had pretty good success convincing companies that cable is "real" television worth investing in. The Cabletelevision Advertising Bureau is predicting an 8 percent boost in viewers for the basic cable networks in the last three months of the year compared with the fourth quarter of 1996 - and this is when the networks are rolling out their new shows. |
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